Good problems make great solutions.

Ten years of product design. The wins, the numbers, the designs that mattered. All right here.

$350K+MRR from one tool I designed at Lendio
$6MRevenue unlocked at Luna
240%Traffic growth that helped land an Adobe acquisition
8xLead capacity increase, human-in-the-loop design

A decade of designs that actually moved the business.

Not a portfolio grid. The stuff I'd actually tell you about over coffee. Condensed. Click into any of these for the full case study.

Adobe B2B site components and Digital Economy Hub
Adobe

Fixed Adobe's B2B navigation problems.

After Workfront's acquisition, I moved onto Adobe.com itself: rebuilding B2B site components that made partners reach resources 365% faster, then designing the resource hub for the Digital Economy Hub, one of Adobe.com's highest-trafficked, most influential pages.

365% faster partner task completion
Lendio IQ pre-qualification tool
Lendio · Most recent

Then I built money printing tools and unleashed our ADR capacity

Designed "IQ," a pre-qualification tool that now generates $350K+ in monthly recurring revenue, and a human-in-the-loop review interface that gave our ADR team 8x the lead-handling capacity. Then the company cut half its staff, including me and my whole team.

$350K+ MRR · 8x capacity
Workfront homepage redesign
Workfront

I redesigned a homepage. It helped get us acquired.

Got dropped into the deep end my first week: a homepage nobody could agree on and a brand fighting its own orange color scheme. I ended up owning everything within two clicks of it, nav, resource hub, partner pages, pricing, an ROI calculator. Traffic jumped 240%. Not long after, Adobe acquired us.

+240% traffic · acquired by Adobe
Luna eye care suite
Luna / Seekwell · 1800CONTACTS

Designed the eye exam nobody thought would work online.

Three products (virtual try-on, a full eye exam, express Rx renewal), designed for customers and for the doctors reviewing them. Turns out people will absolutely get a real prescription from their couch. 60 doctors, 42 states, 84,000 Rx's in year one.

$6M in annual revenue unlocked
Classic Fun Center brand system
Classic Fun Center

Rebuilt my childhood hangout from the ground up.

A 50-year-old family entertainment center's site was built entirely of image carousels and had zero mobile support. I mapped every price point a customer could hit, then built a mobile-first, "nightclub for teens" brand system with 96 custom icons on top.

18 price points untangled · 96 custom icons
Phil Dangerfield

I ask "why" before I ask "what should this look like," but I'd rather show you a working version of an idea than talk about it in a meeting for an hour. A decade into product design, the work I'm proudest of started as a business or research question, not a Figma file.

I've led design at companies from seed-stage startups to teams that got acquired by Adobe, always the same way: understand the goal well enough to argue with it, then build the thing that actually moves it.

Based in Utah. Open to Senior Product Designer roles, remote or hybrid.

Lendio Adobe Workfront 1800CONTACTS